Why You Need to Use Both Social Media and Email Marketing

In this video Michael Stelzner of Social Media Examiner interviews Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Here are some of the things you’ll learn in this short 10-minute video:

Why you need to use both social media marketing and email marketing

How businesses can use the new media trinity: content, distribution and conversation

Why some people underestimate the power of email

Tips on how to integrate social sharing and email

How to use email to get your audience to participate in the discussion on social media

How to use a “share this” feature to balance the push and pull in your marketing

How video in email works

Why podcasting came out too early and what this means for businesses today

Why now is the perfect time to give your audience podcasts

The marketing benefits of podcasting

The social media trends for the next 2 years

Why you need to create content designed for mobile or a mobile alternative to your content

The critical mobile data you need to be aware of

Social Media Examiner: Why You Need to Use Both Social Media and Email Marketing

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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