Here’s a wonderful infographic from Post Planner on how to get more followers on Twitter. Of course, many of the suggestions apply to other social networks as well.
1 – Embed tweets on your website. Feature tweets from satisfied customers, cool tweets, funny tweets, and topical tweets.
2 – Favorite tweets: your top tweets, your mentions, friend’s tweets, partner tweets, etc.
3 – Say thank you. Thank those who retweet you (one in four will follow you back). Wish followers a wonderful day. Suggest your content they might enjoy.
4 – Optimize your Twitter bio. Use targeted keywords. Professionalize your bio. Include a link to your website.
5 – Use Twitter advanced search. You can respond to mentions of you or your topic. Discover tweets in your local area or topic. Search for influencers who can make a difference.
6 – Shorten your tweets. Tantalize your followers. Be clear. Be direct. Don’t mince words. Note: Tweets under 100 characters get 17% more engagement than longer tweets.
7 – Schedule your tweets. You can schedule tweets a week ahead (and should). Use scheduling services like Post Planner to tweet at optimal times.
8 – Connect with friends. Tap the connect icon. Find friends. Sync contacts.
9 – Use engaging words: you, Twitter, please retweet, blog, free, help, how to, check out, new blog post.
10 – Promote your Twitter profile. Add a Twitter sharing button. Use a Click to Tweet plugin. Add your Twitter profile link to your emails, letterhead, brochures, etc.
11 – Use Twitter tools like CrowdFire, SocialFave, Followerwonk, Social Quant, Post Planner, Hootsuite, or any of the following tools: http://bookmarketingbestsellers.com/twitter-tools-for-2016.
12 – @Mention users and brands. Mention users when you share their content. Mention influencers and engage them in conversation. Reply to tweets.
13 – Send promoted tweets to a targeted audience. Target good content to the right people. Be specific.
14 – Join a Twitter chat. Participate in Twitter chats focused on your topics. Interact with other people on the chat. Follow people active on chats.
15 – Don’t over tweet. Share content regularly. Schedule times based on when your audience is active on Twitter. PostPlanner is a great tool for scheduling tweets.
16 – Add emojis to your tweets. Use emojis to brand your content. Use emojis in your bio.
17 – Offer exclusive coupons to your followers. Do it regularly. Tease the coupon before you release it. Create a sense of urgency with your coupon offers.
18 – Make it about your followers. People who share valuable information get twice as many followers. Mix up your content. Include other people’s content. Share photos, images, videos, gifs.
19 – Contribute to high-profile websites. Connect with brands, influencers, high-traffic websites and offer to contribute content.
20 – Use hashtags. Tweets with hashtags get twice as much engagement. Tap into trending hashtags. Use hashtags your target audience use (check out: The Ultimate Guide to Social Media Hashtags for Book Authors). Use daily hashtags (check out: 129 Hashtags for Every Day of the Week).
21 – Tweet visuals. Share quotegraphics. Share infographics. Share videos. Share viral images.
See also: 36 Ways to Dramatically Increase Twitter Engagement
To see the PDF version of the above Twitter infographic, click here: https://www.postplanner.com/hubfs/Campaigns/TW%20Grow%200317/Infographic/Asset/21%20Super%20Stealth%20Ways%20to%20Get%20More%20Followers%20on%20Twitter.pdf
