In this wonderful podcast, Pat Flynn of Smart Passive Income interviews Gary Vaynerchuk, CEO of Vayner Media and author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
Gary Vaynerchuk’s Social Media Advice
Patience really matters.
You’ve got to trust your gut. There’s no perfect formula.
Find the right rhythm between informational posts (jabs) and selling posts (right hooks).
The health of your product and the health of your community determine the ratio of your jabs and right hooks.
When he doesn’t have a book coming out, he jabs all the time. He doesn’t try to sell anything.
When he has a book to sell, he’s right hooking all the time.
Incorporate your posts, tweets, and social shares into the hot trending topics and hashtags.
His book features 86 case studies of companies that are doing social media right (and wrong).
He believes most people with personal brands are doing a bad, bad job of social media (too many jabs or too many right hooks).
Which social media networks are the best for those who are just getting started online? It depends on what you are trying to sell. Pinterest, for example, is great for fitness information. Tumbler is more important for cool sneakers for young people.
Facebook and Twitter, and to some degree Instagram, are musts.
He doesn’t think that Google+ is a must.
Quotes with great images drive huge engagement.
Social media should not be just for distribution but also for telling stories.