Cameron Brain, co-founder of Xydo Curation, interviews Michael Stelzner, founder of SocialMediaExaminer.com. Michael talks about SME’s approach to content, what keeps visitors coming back, the tools they use to capture and grow their audience, and the future of content marketing.
Some key tips from this video:
Starting Up the Website
SocialMediaExaminer.com receives 500,000 monthly visitors and has 150,000 email subscribers.
Michael differentiated SME by calling it an online magazine and featuring long-form content.
For fellow bloggers, he recruited social media experts including Mari Smith, Denise Wakeman, Chris Garrett, and Jason Falls.
SME grows its audience via social share buttons integrated into every piece of content.
The Value of Email
They retain people by getting them to sign up for their email newsletters.
100,000 email subscribers are worth far more than 100,000 Facebook fans.
Email addresses are your most valuable asset beyond the content itself.
The Value of Content
Different people want to receive content in different ways, and you need to acknowledge that as a publisher.
What makes people come back to SME? How-to pieces, showcase success stories, news wrap ups, and expert interviews.
The key to everything is having spectacular content.
We are seeing a renaissance of podcasting.
Podcasts provide an incredible opportunity for people to get content whenever they want it.
Audio is great because as a user you can multitask while you’re listening, unlike with text or video.