Mobile visitors to Forbes.com accounted for 51% of all visits (39% smartphones and 11.5% tablet) during the first week in May, 2014.
Chief Product Office for Forbes, Lewis D’Vorkin noted: Making money in the media business increasingly means finding ways to tap consumer interest in online streams.
He went on to write that “I see the flow—mainly on phones—as a new opportunity to serve both consumers and marketers. If done right, editorial, native ads, marketing messages and promotions can live together, even serve one another, all within the flow.”
He also noted that “the trick for news outlets is to construct a mobile flow that appeals to visitors but also supports video, sponsorships, interstitials, galleries and more.”
This same trick, ultimately, must also be performed by authors, publishers, speakers, bloggers, and other content creators.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.