Truth is the easiest thing to sell. — Daymond John
The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates
Be truthful, gentle, and fearless. — Mohandes Gandhi
The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers.
This first secret does not change, no matter how successful you become. You must always tell the truth.
John Kremer, author of 1001 Ways to Market Your Books