Isaacson, author of The Horse Boy, a memoir telling about his upcoming trip to Mongolia with his autistic son, was planning on making a video of the trip (with help from some professionals).
The YouTube video featured below, along with a good proposal, allowed Sheinkman to sell Isaacson’s book for a 7-figure advance in a six-way auction. Judy Clain of Little, Brown bought the book.
The book became a national bestseller when it was released in 2009.
Do you have a short video that could enhance your book proposal or news release? If so, get it up on YouTube, Facebook, LinkedIn, Google+, Pinterest, and other websites where agents, editors, movie producers, and others can view it.