In 2007, to help make the sale of a new book project, Curtis Brown agent Elizabeth Sheinkman encouraged the author, Rupert Isaacson, to put a 5-minute video up on YouTube.
Isaacson, author of The Horse Boy, a memoir telling about his upcoming trip to Mongolia with his autistic son, was planning on making a video of the trip (with help from some professionals).
The YouTube video featured below, along with a good proposal, allowed Sheinkman to sell Isaacson’s book for a 7-figure advance in a six-way auction. Judy Clain of Little, Brown bought the book.
The book became a national bestseller when it was released in 2009.
Do you have a short video that could enhance your book proposal or news release? If so, get it up on YouTube, Facebook, LinkedIn, Google+, Pinterest, and other websites where agents, editors, movie producers, and others can view it.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.