In this video Michael Stelzner of Social Media Examiner interviews Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.
Here are some of the things you’ll learn in this short 10-minute video:
Why you need to use both social media marketing and email marketing
How businesses can use the new media trinity: content, distribution and conversation
Why some people underestimate the power of email
Tips on how to integrate social sharing and email
How to use email to get your audience to participate in the discussion on social media
How to use a “share this” feature to balance the push and pull in your marketing
How video in email works
Why podcasting came out too early and what this means for businesses today
Why now is the perfect time to give your audience podcasts
The marketing benefits of podcasting
The social media trends for the next 2 years
Why you need to create content designed for mobile or a mobile alternative to your content
The critical mobile data you need to be aware of
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.