Amazon Announces a New Program: Kindle Unlimited

On July 18th Amazon introduced Kindle Unlimited — a new subscription service for readers in the U.S. and a new revenue opportunity for authors enrolled in KDP Select. Customers will be able to read as many books as they want from a library of over 600,000 titles while subscribed to Kindle Unlimited. All books enrolled in KDP Select with U.S. rights will automatically be included in Kindle Unlimited.

KDP Select authors and publishers will earn a share of the KDP Select global fund each time a customer accesses their book from Kindle Unlimited and reads more than 10% of their book — about the length of reading the free sample available in Kindle books — as opposed to a payout when the book is simply downloaded. Note: Only the first time a customer reads a book past 10% will be counted.

KDP Select books will also continue to be enrolled in the Kindle Owners’ Lending Library available to Amazon Prime customers in the U.S., U.K., Germany, France, and Japan where authors will continue to earn a share of the KDP Select global fund when their book is borrowed.

For July, Amazon added $800,000 to the fund, bringing the July fund amount to $2 million.

Kindle Unlimited

Learn more about Kindle Unlimited.

Visit your Bookshelf to enroll your titles in KDP Select, and click on “Manage Benefits” to get started.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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