Book Marketing Stories
Twitter to 10,000 Characters: A Marketing Opportunity
Last week Jack Dorsey, CEO of Twitter, sent out the following tweet as an image (which, currently, is the only way to send a long tweet). In essence, he announced that Twitter is working on a feature that will allow users to send tweets as long as 10,000 characters, rather than the current limit of 140 […]
12 Key Marketing Insights from Grandmothers
The advice from grandmothers is excerpted from an article on BuzzFeed: 33 Beautiful And Hilarious Pieces Of Advice From Grandmas. Below are 12 of the 33 pieces of advice from grandmas, those that I think are most relevant to writing, publishing, and marketing books. I comment on each piece of advice to show its relevance […]
Lisa Copen: Collecting Testimonials and Blurbs
Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]
Werner Herzog: Advice on Creating Great Content
The following pieces of advice from director, screenwriter, and actor Werner Herzog are featured on the back cover of this book: Werner Herzog: A Guide for the Perplexed: Conversations with Paul Cronin. Always take the initiative. There is nothing wrong with spending a night in jail if it means getting the shot you need. Send out […]