Book Marketing Stories

Book Marketing Q&A: Search Engine Optimization

Book Author Question Our book review website is way down in the search engine rankings for key terms such as “book review,” “get book reviews,” and “reviews of books.” I can’t even find us under those — must be way, way down. John’s Book Marketing Answer After talking with the author, I found out that their website […]

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Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]

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Jeff Davidson: Author Interview Questions

Guest Post by Jeff Davidson So, you wrote a book! What can you be expected to answer, whether the questions come from a reporter, the marketing director from your publishing house, or anyone in between? Author Interview Question: How might your book make a difference in a reader’s life, career, etc.? Click To Tweet Here […]

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Social Media: Big Ain’t Us

Don’t put all your cards in one basket, especially not the social media basket. #socialmedia Click To Tweet Don’t put all your cards in one basket, especially not the social media basket. Social networks change their terms all the time. Facebook has. YouTube has. Pinterest has. Twitter has. You can’t always rely on social networks […]