Book Marketing Stories

Indie Bookstore Campaign

Independent Bookstore Sales Campaign If booksellers don’t know about your book and don’t know where to order your book, they are very likely to sell YOUR customers another book when they come into the bookstore asking about your book. Don’t let that happen! For this Independent Bookstore Campaign, I’ll write a sales letter for your […]

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John Kremer’s Alexa 400,000 Program

John Kremer’s Alexa 400,000 Program is no long active due to major changes in how Alexa is currently working. During the past week, I’ve visited dozens of author websites and not one of them was rated higher than 1 million on Alexa.com (which is a relative measure of the amount of traffic websites get). That’s […]

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To Market Your Book, Start a Movement

My friend Steve Harrison wrote an email newsletter a few weeks ago where he told the story of Will Bowen and his purple bracelets. Steve’s main point was simple: If you want to get major media, first figure out what interesting thing you are trying to do. How are you challenging people? If you can […]

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Self-Publishing the Right Way: Following Traditional Book Guidelines

Guest post by Lissy Peace As a book consultant and publicist for over 20 years, I see a lot of forthcoming or just printed books. Thanks to technology and the changing landscape of book distribution, anyone can publish and distribute a book. What I have seen recently frustrates me. If you are producing a book, […]