Book Marketing Stories

Billboard for a Book

Should Independent Authors Invest in Billboards?

Guest Post by Cody Riebe In today’s world of digital and social media ads, traditional billboards are often seen as old-fashioned. Yet, the billboard industry is actually growing, largely because of its convergence with tech. Billboards and other out-of-home formats (OOH formats) for authors and books are still being used today. They continue to be […]

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William Allen White's Advice to Writers

William Allen White: Advice to Writers

Here is editor William Allen White’s advice to writers on how to get rid of the word very in their writing. Note: This quote is sometimes attributed to Mark Twain (see attributed quote at the bottom of the page), but Twain experts have denied the quote and researchers point to the Emporia Gazette editor as […]

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Tom Stoppard - Words Are Sacred

Tom Stoppard: Words Are Sacred

Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little. — Tom Stoppard, playwright and screenwriter That’s the power that writers have: To nudge the world a little. To make a difference. To make the world a little more sacred and holy. […]

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Orson Scott Card on Writing

Orson Scott Card: On Writing

Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people don’t see any. The most important training, though, is to experience life as a writer, questioning everything, inventing multiple explanations for everything. If you do that, all the other things will […]

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