Persistence Pays in Getting Great Publicity
It took Ernie Zelinski 10 years, but he finally got the AARP (American Association of Retired People) to mention How to Retire Happy, Wild, and Free in their September 2014 issue of The AARP Bulletin.
What made this difficult and special in the end is that the AARP is a competitor of his since they publish many retirement books in conjunction with well-known publishers such as Wiley.
Check out AARP’s 6 Retirement Books You Should Read Now: http://www.aarp.org/work/retirement-planning/info-2014/retirement-books-photo.html#slide8
This mention in The AARP Bulletin generated between 10,000 and 15,000 extra sales of the print edition of How to Retire Happy, Wild, and Free with an extra profit of between $50,000 and $75,000 to Ernie.
Listen in on the second podcast here: Book Marketing Success Podcast #2: An Amazon Bestseller Story!
A river cuts through rock, not because of its power, but because of its persistence. — Jim Watkins
The Kremer 100 list, his multiple websites and products, the media list, pr advice, the information never stops! I dog-ear the corners, highlight, mark and sticky tab the entire book. I have gotten more information from John’s book than my whole first two years in college. I now feel more than prepared to market my book series. Wow. He’s one resource that has captured a niche. — Kimberley Clayton Blaine, author, Mommy Confidence