Author Tips

Michael Brito: How to Become a Media Company and Turn Your Business into a Platform

http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-063-13-10-18.mp3 To learn how any business can become a media outlet and thus build its platform and brand, Michael Stelzner interviewed Michael Brito for the Social Media Marketing podcast. Michael Brito is the author of Your Brand: The Next Media Company (How social business strategy enables better content, smarter marketing, and more effective customer relationships). […]

So What Do You Do? lemonade stand for selling books

Lemonade Stand Selling Books

Here is a man going that extra step to sell his book. His sales ploy is taken from the oldest childhood rule book in the world. This book marketing strategy doesn’t work for ebooks. No, that’s not Joel Comm. It’s one of his co-authors working to sell copies of the book, So What Do You […]

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John Kremer’s Book Marketing Tip of the Week: October 10, 2013

John Kremer’s Book Marketing Tip of the Week October 10, 2013 In this issue . . . – Free Kindle Ebooks – As Bestsellers – Indie Bookstore Campaigns – Blog Posts and Articles on Marketing Books – When and How to Use a Pen Name – Alexa 400,000 or Bust Program After checking out dozens […]

How to Use a Pen Name

Some authors like to use pen names when writing books, especially fiction. Below is a Q&A email I answered for an author who wanted to use a pen name (aka nom de plume or pseudonym) — and had a lot of questions on how to use a pen name successfully. Book Publishing Question: Using Pen […]