Author Tips

So What Do You Do? lemonade stand for selling books

Lemonade Stand Selling Books

Here is a man going that extra step to sell his book. His sales ploy is taken from the oldest childhood rule book in the world. This book marketing strategy doesn’t work for ebooks. No, that’s not Joel Comm. It’s one of his co-authors working to sell copies of the book, So What Do You […]

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John Kremer’s Book Marketing Tip of the Week: October 10, 2013

John Kremer’s Book Marketing Tip of the Week October 10, 2013 In this issue . . . – Free Kindle Ebooks – As Bestsellers – Indie Bookstore Campaigns – Blog Posts and Articles on Marketing Books – When and How to Use a Pen Name – Alexa 400,000 or Bust Program After checking out dozens […]

How to Use a Pen Name

Some authors like to use pen names when writing books, especially fiction. Below is a Q&A email I answered for an author who wanted to use a pen name (aka nom de plume or pseudonym) — and had a lot of questions on how to use a pen name successfully. Book Publishing Question: Using Pen […]

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Using Video to Sell Rights to a Memoir or a Novel

In 2007, to help make the sale of a new book project, Curtis Brown agent Elizabeth Sheinkman encouraged the author, Rupert Isaacson, to put a 5-minute video up on YouTube. Isaacson, author of The Horse Boy, a memoir telling about his upcoming trip to Mongolia with his autistic son, was planning on making a video […]