Author Tips
Book Authors: Before They Became Famous
Many book authors didn’t start off being bestselling writers. They started with all sort of jobs. Here are a few of the odd jobs writers have worked prior to their success as book authors. Charles Dickens, author of The Tale of Two Cities — At age 12, he worked in a shoe polish factory labeling jars. […]
Publicity Tip: Six Ways to Speak in Sound Bites
The following article is adapted from an email I received today from Steve Harrison. How do editors, writers, and producers decide who they will interview? Obviously they want someone who knows what he or she is talking about, but they also want people who know how to provide succinct answers, people who know how to […]
Seth Godin: Harper Lee and Two Mythical Promises
The following is taken from an email of Seth Godin (reprinted by permission): Harper Lee is a legend and a genius. She’s also the exception that proves the rule, twice. Rule 1: Your book will not be beautifully edited, it will not be lovingly hand sold, it will not be taught in schools across the […]
Handwritten Notes Stand Out – Deborah Lloyd
Book Marketing Tip: In the age of e-mail and texts, a handwritten note always stands out. — Deborah Lloyd, chief creative officer, Kate Spade If you want to connect with people, get out your pen and write some meaningful short notes. By hand. Do this for booksellers. Do this for TV producers. Do this for […]