Author Tips
Jeff Davidson: Tools in Your Book Author Arsenal
Every budding author can employ a handful of standard written materials to support his or her overall marketing efforts. These include an author biography, news releases, articles, and fact sheets. A Current Author Bio A biography is not a resume. A resume is certainly useful for landing a new job or the preparation of proposals, […]
Jeff Davidson: To Authors Who Exaggerate: Stop!
Guest Post by Jeff Davidson What a terrible web we weave… the temptation among aspiring authors to embellish their marketing literature with grandiose claims is overwhelming. I’ve seen newbies whose credentials are still developing who are prone to make grandiose claims, especially on self-published books, such as, “The world’s leading…,” “One of the most popular…,” […]
Seth Godin on Book Covers
In a blog post eight years ago, Seth Godin wrote In praise of a blank page. Here is what he had to say about book covers: “A friend just sent me a book he worked on. It’s a terrific book, but it has an astonishingly mediocre (if that’s possible) cover. I can just see how the cover […]
Interviews: How to Create Relationships with Key Media People
Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008. What was he doing? He was inviting top media people to answer questions via free teleseminars with his clients. In one teleseminar, he […]