Book Marketing

You, Too, Can Support It’s a Book!

What’s a book? Why a book? Three dozen authors read from Lane Smith’s popular story It’s a Book! about the advantages of print books. These readings were recorded a few weeks ago at the 2013 SIBA Trade Show in New Orleans. Playful and lighthearted with a subversive twist that is signature Lane Smith, It’s a […]

John Kremer’s Freebie of the Day: How to Use LinkedIn

Today, as part of John Kremer’s Freebie of the Day program, you can download the following 35-page report: How to Use LinkedIn to Promote Yourself as an Author or Expert, Find Promotional Partners, and Build Long-Lasting and Useful Relationships by John Kremer Until now, I was not a member of LinkedIn simply because i did […]

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John Kremer’s Book Marketing Tip of the Week: November 4, 2013

John Kremer’s Book Marketing Tip of the Week November 4, 2013 – Peanut Butter Lover’s Day In this issue . . . – Quick Book Marketing Tips – Blog Posts and Articles on Marketing Books Quick Book Marketing Tips Telling Stories — So many self-publishers and new authors want to throw money at marketing or […]

Michael Brito: How to Become a Media Company and Turn Your Business into a Platform

http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-063-13-10-18.mp3 To learn how any business can become a media outlet and thus build its platform and brand, Michael Stelzner interviewed Michael Brito for the Social Media Marketing podcast. Michael Brito is the author of Your Brand: The Next Media Company (How social business strategy enables better content, smarter marketing, and more effective customer relationships). […]