Book Marketing
Book Marketing tips, ideas, resources, and success stories.
Book Marketing Success Podcast #3: Postcard Marketing
Using Postcards and PostIt Notes to Market a Book For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere. The post office was the best place: bored people standing in line waiting for their […]
Wayne Gretsky: Skate to Where the Puck Is Going
Skate to where the puck is going, not to where it’s been. — Wayne Gretzky, the greatest hockey player ever Far too many book authors and self-publishers use outdated marketing ideas and techniques. Use what works, both the perennial things that work and the newest up-to-date techniques that work. Skate to where the puck is […]
Testimonials: One of the Keys to Book Marketing
Testimonials can make a difference in how people see your book. Work to get some great ones. Ask the experts in the field. Ask those who buy your book ahead of time. Ask your online friends. Ask your social media followers. Great testimonials can sell great books! Here are some of the great testimonials I’ve […]
Ellen Finkelstein: 10 Ways to Make Money with Webinars
Today I interviewed Ellen Finkelstein on ten ways to make money with webinars. You can check out the video below. Here are the ten ways to make money with webinars that she outlined … and reach more people to let them know about your book, services, and other products. 1. Present a free webinar, sometimes with […]