Book Marketing

Book Marketing tips, ideas, resources, and success stories.

Jessica Alba on Entrepreneurship

Jessica Alba on Entrepreneurship

A lot of people give up at the first roadblock. But for entrepreneurs, if there isn’t another road, we create it. We break concrete; we throw dynamite; we figure it out. — Jessica Alba, CEO of The Honest Co. and actress A lot of people give up at the first roadblock. But for entrepreneurs, if […]

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Shearwater

Derek Murphy Launches His YA Novel with Grace

Derek Murphy, author of Shearwater, book one of the Ocean Depths mermaid series, has done some wonderful stuff in promoting his book launch this past week. Here’s a little of what he has to say about his launch (on his Urban Epics blog): I just published Part One of my first novel Shearwater – an epic YA […]

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Word of Mouth Marketing book

The Word of Mouth Marketing Manifesto

In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]

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Reach Out to People You Look Up To

Reach Out to People You Look Up To

Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com She followed her own advice to score funding from Richard Branson and other icons. You can do the same in reaching out to people you look up […]

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