eBook Marketing
eBook Marketing tips, ideas, resources, and success stories.
Book Marketing Success Stories: Are Self-Published Books Really Good?
Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Self-published books now rule! Self-published books average better ratings than traditionally published books on Amazon. On average, self-published books also […]
Seth Godin: On Books, Blogs, and Tribes
Listen in as Seth Godin talks about tribes, blogs, and books. Here are a few key ideas from Seth Godin, author of Tribes: We Need You to Lead Us: If you don’t have a book problem, you won’t be in a bookstore. One of the costs of being right is that some people will think you […]
Book Marketing Success Stories: Do You Hate to Market Books?
If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matter of making friends. Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books. Remember: 80% of […]
Book Marketing Q&A: Does Long Copy or Short Copy Work Best?
Does long copy or short copy work best for writing sales copy, even book sales copy? Copywriters and marketers have argued about this for as long as there have been long-copy sales letters. There are passionate believers on both sides of the argument. Both camps make some strong points. In this video, my friend Ray […]