Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
The Narcissistic Book Reviewer
Guest Post by Jeff Davidson and John O’Connor Did you hear the one about the narcissistic reviewer who requests a book and then says one of her first tests as it arrives in the mailbox is, “Just how eager am I to read it?” The book, which is featured on Amazon and all other book […]
David Favor: Two Workflows for Marketing Books
Guest Post by David Favor My big book/content win is a Workflow I’ve used since the 1980s. Amazon Workflow: More Eyeballs on Books By lowering your book’s Amazon Sales Rank (ASR) number, you will get more eyeballs. Note: Book reviews have far less ASR effect than this Workflow. Lower ASR number = More eyeballs. Here […]
Should You Steal These Headlines?
Here are 13 examples of great headlines that you can steal (or model) to get attention and traffic: Video: Everything You Need to Know About xxxx in One Minute (or two minutes) This Is What Happens When You Do xxxx The Most Amazing xxxx You’ll Ever See! It Finally Happened: xxxx Is This the Best […]
The Unpodcast: Good Publicity and Bad Publicity
Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer. If you like banter only, you can listen to the sections I cut out at the beginning and at the end. Topics from this Unpodcast include . . . [10:27.13] The story of the day [12:50.26] Why being awesome is not a […]