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Selling Information by Fred Gleeck

Fred Gleeck: Writing Great Internet One-Page Sales Letters

In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]

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Self-Publishing Tips: 5 Keys to Self-Publishing Success

Are you thinking of self-publishing a book? Do you want to be successful as a self-publisher? Would you like to self-publish a bestselling book? If you answer yes to any of these questions, here are five keys to self-publishing success. Are you thinking of self-publishing a book? Do you want to be successful as a […]

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Ask E Jean Elle Column

Ask E. Jean: How to Praise a Person or Project

Do you want to praise someone or something? Use the following spectacular and dazzling words as provided by E. Jean Carroll in her most recent advice column in Elle magazine. Pick a word from column 1 and another from column 2. You can use the following expanded list to praise books and other things or […]

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Mitch Axelrod: The New Game of Selling Video

In this interview Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. The old sales strategies was all about manipulation: convincing people and closing the sale. The new approach is about doing what’s right for […]

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