Speaking

Mitch Axelrod: The New Game of Selling Video

In this interview Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. The old sales strategies was all about manipulation: convincing people and closing the sale. The new approach is about doing what’s right for […]

Book Marketing Success Podcast #3: Postcard Marketing

Using Postcards and PostIt Notes to Market a Book For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere. The post office was the best place: bored people standing in line waiting for their […]

Ellen Finkelstein: 10 Ways to Make Money with Webinars

Today I interviewed Ellen Finkelstein on ten ways to make money with webinars. You can check out the video below. Here are the ten ways to make money with webinars that she outlined … and reach more people to let them know about your book, services, and other products. 1. Present a free webinar, sometimes with […]

Book Marketing Live Seminar: Do You Think You Can Come?

I’m trying to gauge interest in whether or not I should do a live seminar in Denver, Colorado, or Albuquerque, New Mexico. The live full-day seminar would be on the weekend. It would apply the latest book marketing strategies to novels, poetry, children’s books, cookbooks, self-help, mind/body/spirit, business, and memoirs. Could you answer this poll so […]