Speaking

31 Reasons to Do Webinars to Market Your Books

Here are 31 reasons why you should be using webinars to market your books, products, consulting, and other services. Engage people. Webinars are the best form of engagement in the online world. The only thing that can beat them are one-on-one or one-to-many in-person talks. Webinar marketing: Webinars are the best form of engagement in […]

33 1

Book Marketing Alert: The Words You Use Determine Your Success

The words you use determine how successful you’ll be. So says Henrik Hagtvedt Click To Tweet The words you use determine how successful you’ll be. So says Henrik Hagtvedt, who recently wrote a study on how word choice influences behavior. Here are some word choices you can make: I am going to ace my next […]

14

The Word of Mouth Marketing Manifesto

In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]

27

Reach Out to People You Look Up To

Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com She followed her own advice to score funding from Richard Branson and other icons. You can do the same in reaching out to people you look up […]