Writing and Creating Books
Jeffrey Hedquist: Promoting Your Books the Storyteller Way
Guest post by Jeffrey Hedquist The following article is excerpted from my good friend and talented radio voice and commercial producer Jeffrey Hedquist’s monthly Radio Hed Lines newsletter. In writing and performing radio commercials, Jeffrey is adamant that you have to tell stories. The same is true for books! Here’s what he says: People love […]
Fred Gleeck: Writing Great Internet One-Page Sales Letters
In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]
Book Marketing Success Stories: What Should I Write About?
When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […]
Book Marketing Q&A: Does Long Copy or Short Copy Work Best?
Does long copy or short copy work best for writing sales copy, even book sales copy? Copywriters and marketers have argued about this for as long as there have been long-copy sales letters. There are passionate believers on both sides of the argument. Both camps make some strong points. In this video, my friend Ray […]