Neil Ostroff: Amazon Kindle Unlimited Is Changing Everything!

by Neil Ostroff, guest blogger

I’m sure if you’re a reader or author you’ve heard about Amazon’s Kindle Unlimited program for ebooks. For a monthly fee a reader can now purchase an unlimited amount of Kindle ebooks for as long as they remain members. I’ve done a bit of research and here’s what I’ve discovered.

Although Amazon Kindle Unlimited does sound ominous to the author, when it comes to royalty payments, it actually does have some pretty fantastic perks.

For one, an author will no longer see that dreaded return unit in their monthly sales reports. Once a book is downloaded and the first 10% is read the author gets a full royalty whether the book is read entirely or returned.

Second, the book is now in the Kindle Owners Lending Library so a reader is much more apt to experiment with an unknown author because it isn’t costing the reader anything to see what the book is about. This program will allow for more experimental stories to be published. Books that a reader may be wary to spend money on can now be read as a part of Kindle Unlimited. Imagine how that frees both writer and reader to experiment outside their comfort zones. This may lead to some pretty amazing discoveries and breakthroughs.

Third, the fund for these books is ever increasing, so in the future an author may actually receive more royalty than if a reader had purchased the book for the full retail price.

Neil Ostroff's Books

All these facts plus numerous other benefits such as free promos and countdown deals makes Amazon, in my opinion, the absolute best place for indie authors to publish their works.

Some of you may disagree with the exclusivity of Amazon and believe that it is prudent that an author distribute their books through as many channels as possible to gain maximum exposure. I have put this notion to the test for the last three years by having my books also distributed through Smashwords to its available outlets. I have done significant marketing and promotion for both Amazon and Smashwords. In the end, Amazon outsells all other sites including Nook and Kobo by at least 25 to 1. A huge difference.

So, now what? As of today I have taken six of my books off Smashwords to concentrate solely on promoting Amazon Kindle and my titles. I plan on doing countdown deals, giving free promos, and most all, reiterating the fact that it will cost nothing for a Kindle Unlimited member to check out my books. That is a huge incentive to sample a story.

If you own a Nook or Kobo, I regret that several of my titles will no longer be available on those devices. I urge you to become an Amazon Kindle Unlimited member. I believe it is going to completely change how readers buy and enjoy ebooks. I see it as the wave of the future and a gateway for unlimited readership.

Check out Neil’s blog Always Writing to learn more about my books and myself.

Neil Ostroff on How to Sell More Books

Neil Ostroff on Kindle Direct Publishing and Twitter

Neil Ostroff on Marketing Books Via the Internet

Neil Ostroff: What Real Writers Hope to Achieve

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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  1. I like your observation that people will be more willing to experiment on unknown authors.

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