book cover design

Bestseller Book Covers: Expected Difficulties by Russell Pike

Here’s the second book to receive my Bestseller Book Cover Seal of Approval. I love the illustration, very colorful and dramatic. The title surrounded by the riveted metal is very effective. Lots of subtle colors make this quietly effective as a book cover, both in online bookstores, in blogs, in steampunk websites, and in real […]

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Bestseller Book Cover Seal of Approval

Whether self-published or from a New York publisher, 70% of all book covers fail at selling books. Click To Tweet I’m launching a new service to encourage book authors and publishers to do a better job designing and promoting their book covers. As many of you know, I’ve done Book Cover Critiques for over ten […]

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Seth Godin on Book Covers

In a blog post eight years ago, Seth Godin wrote In praise of a blank page. Here is what he had to say about book covers: “A friend just sent me a book he worked on. It’s a terrific book, but it has an astonishingly mediocre (if that’s possible) cover. I can just see how the cover […]

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Great Book Trailer, Book Cover Needs Work

Here’s a wonderful video promo for R. Scott Mackey’s mystery novel Courage Matters. It features good images, great pacing, strong voiceover, and a great music soundtrack. It made me want to read his novel. https://www.youtube.com/watch?v=https://youtu.be/BiK_IVp909U&rel=0&w=640 Here’s a wonderful video promo for R. Scott Mackey’s mystery novel Courage Matters. Click To Tweet Too bad his book […]