Be decisive. Right or wrong, make a decision. The road of life is paved with flat squirrels who couldn’t make a decision.
As a book author, self-publisher, and/or book marketer, you need to make decisions every day. Don’t be afraid to make decisions! Be decisive, but don’t be stupid. Consider all the angles. Then decide. Don’t hem or haw. More forward with decisiveness. And always do it with joy and kindness.