book marketing tip

Teach Them to Long for the Endless Immensity of the Sea

If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. — Antoine de Saint-Exupéry You have to teach people to long for the thing you want them to do. You […]

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John Kremer’s Book Marketing Tip of the Day: February 4, 2014

John Kremer’s Book Marketing Tip of the Day February 4, 2014 – Tuesday’s Special News In this issue . . . – Your Book: A Hit Movie or TV Show? – One Sentence Can Make a Difference – Google HelpOuts Your Book: A Hit Movie or TV Show? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Recently, a high school teacher from […]

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Gary Vaynerchuk on Selling Multiple Copies of Your Book

To promote his new book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World (coming out in November 2013), Gary Vaynerchuk has set up a sales page where he promotes the idea of buying multiple copies of his book and getting valuable bonuses as a result. Here were his […]

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Seth Godin: How to Sell a Book or Any New Idea

Step 1 of Book Marketing Here is an excerpt from Seth Godin’s manifesto on selling books and new ideas. My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him […]