book marketing tip
Book Marketing Success Podcast #3: Postcard Marketing
Using Postcards and PostIt Notes to Market a Book For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere. The post office was the best place: bored people standing in line waiting for their […]
Wayne Gretsky: Skate to Where the Puck Is Going
Skate to where the puck is going, not to where it’s been. — Wayne Gretzky, the greatest hockey player ever Far too many book authors and self-publishers use outdated marketing ideas and techniques. Use what works, both the perennial things that work and the newest up-to-date techniques that work. Skate to where the puck is […]
Book Marketing Tip: Write a Great Book
The first step in book marketing has nothing to do with marketing; it has everything to do with creating a great product. Write a book that actually helps people, or entertains them, or inspires them. Write the truth. Write honestly. Write with passion. If you want to see how to do this, check out the […]
Book Marketing Success Podcast #1: Ernie Zelinski and the AARP
Persistence Pays in Getting Great Publicity It took Ernie Zelinski 10 years, but he finally got the AARP (American Association of Retired People) to mention How to Retire Happy, Wild, and Free in their September 2014 issue of The AARP Bulletin. What made this difficult and special in the end is that the AARP is […]