book publicity

Want to Get Publicity? Tell the Story of a Real-Life Example

If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, a blog post, or social media, tell the story of a specific real-life example. If you want people to be worried about global warming, don’t talk about global warming. Too big. Too hard to grasp. […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Book Marketing Tip of the Week: 4 April 2013

John Kremer’s Book Marketing Tip of the Week April 4, 2013 – April is Animal Cruelty Prevention Month, Cancer Control Month, National Anxiety Month, National Garden Month, Dog Appreciation Month, International Amateur Radio Month, Keep America Beautiful Month, National Alcohol Awareness Month, National Child Abuse Prevention Month, National Fresh Celery Month In this issue . […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Drew Gerber One-Sheet

Six Steps for Getting National Media Coverage

Guest post by L. Drew Gerber Getting national media coverage in top print, broadcast, or online media can boost your business in ways that are hard to imagine. A single placement in a glossy national magazine is worth tens of thousands of dollars – sometimes a lot more – and not just in the value […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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PR is not a two-week event

Book Publicity Is Not a Two-Week Event

Question: I am working on a story about different organizations and their observance months. In the story, I would like to discuss why some organizations are more well known than others. March, for example, is American Red Cross Month and National Kidney Month. But March is also known as National Eye Donor Month and is […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Continue Reading