book marketing

Neil Ostroff: What Real Writers Hope to Achieve

Neil Ostroff, author of Imagination and other novels, writes about his on-going novel promotion efforts. In his recent post, he wrote about what real writers hope to achieve. Here is his take on what real writing is . . . As I get older and more experienced in my writing, I’ve come to realize that […]

Books Can Change People’s Lives

Here’s an interesting item I found while reading Redbook Magazine. Many women are reporting that reading Fifty Shades of Grey has made them feel like taking control in the bedroom – despite the book’s emphasis on sexual submission. A study done in England reports that women had about three times more sex after reading Fifty […]

R C Allen Jr.: Blogs about Funerals to Sell His Novel

R. C. Allen Jr., author of The Funeral Writer novel, has recently revamped his website to add a special blog on funeral news. As he notes: “I can’t think of a better way to promote my novel than to bring the idea of blogging about funeral news to reality. It’s been an interesting project.” On […]

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John Kremer: First Step in Book Marketing

Can a Bad Book Be Sold with a Good Marketing Plan?

Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]