Mobile Marketing

Mobile Marketing Stat of the Day: April 7, 2014

Mobile Marketing Stat of the Day 50% of people using a mobile device use it as their primary search AND Internet tool. Source: SuperMonitoring – http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic Note: People who use smartphones and tablets love to access their emails, search for websites, and interact with those websites. Again, make sure your websites are mobile accessible. And […]

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Mobile Marketing Stat of the Day: April 5, 2014

Mobile Marketing Stat of the Day When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. Source: Bing Ads — http://marketingland.com/mobile-world-mobile-equal-78561 On the other hand, Android mobile devices exhibited over 30% lower CTRs, with CPCs 2% higher than average. While […]

Mobile Marketing Stat of the Day: March 31, 2014

Mobile Marketing Stat of the Day: Over 70 billion mobile apps have been downloaded thus far! That’s 10 times the number of people on the planet! Source: Gartner, Inc. Have you created a mobile app yet for your business? Most mobile apps get less than 100 downloads. That’s not worth it. If you are going […]

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Mobile Marketing Stat of the Day: March 30, 2014

Mobile Marketing Stat of the Day Mobile phone penetration, as measured in the number of subscriptions, has exceeded the total population of the world. That’s more than 7 billion mobile phones! What are you doing to reach those 7 billion readers? Mobile Stat: There are now more mobile phones in the world than there are […]