smartphones

Video and Mobile: 2015’s Hot Marketing Tools

If you aren’t using mobile tools (apps, push notifications, etc.), you’ll miss new opportunities. Click To Tweet While video has been hot for over 10 years, it will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t […]

Mobile Marketing Stat of the Day: Forbes Mobile

Mobile visitors to Forbes.com accounted for 51% of all visits (39% smartphones and 11.5% tablet) during the first week in May, 2014. Chief Product Office for Forbes, Lewis D’Vorkin noted: Making money in the media business increasingly means finding ways to tap consumer interest in online streams. He went on to write that “I see […]

Mobile Marketing Stat of the Day: April 21, 2014

Mobile Marketing Stat of the Day 57% of online U.S. adult smartphone owners who see ads in apps say the ads interrupt their user experience, and only 20% feel the ads are relevant to them. Source: Forrester Research World Smartphone Adoption Forecast, 2012 to 2017, Global – http://www.mediapost.com/publications/mobile-marketing-daily. What this means is clear: If you […]

Mobile Marketing Stat of the Day: April 20, 2014

Mobile Marketing Stat of the Day Last week, Forrester Research released a study of 31,719 adult users of smartphones in the United States. When users were asked how often they access the Internet via their smartphone, 58% reported several times each day, while 21% said at least once a day, 12% said weekly, 3% said […]