Changing Hands booksellers decided where better to display a cheery illustrated shelf of life-changing books than a bookstore.
And what better way to acquaint yourself with a team of booksellers than by knowing which books profoundly changed, defined, or enhanced their lives?
Each Changing Hands staffer selected one book (his or her all-time favorite) and they sent the list of 33 titles to Jane Mount, whose Ideal Bookshelf paintings have been featured in The New Yorker, Paris Review, and many blogs.
When she finished, the bookstore hung the original illustrations above their magazine racks. But, even better, a huge banner now dominates their front window.
And, of course, the books are also on display and for sale within the store.
Changing Hands Bookstore, 6428 S McClintock Drive #101, Tempa AZ 85283; 480-730-0205. Email: firstname.lastname@example.org. Web: http://www.changinghands.com. The largest bookstore in the Phoenix area, they host over 400 events every year. They are opening a second store in Phoenix on Camelback Road later this year.
If you’re ever in Tempe, be sure to visit the bookstore — and buy a book!
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
Pingback: Book Marketing Tip of the Week: April 19, 2013 | Book Marketing Bestsellers