The following business infographic is based on Tim Ferriss’s Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers and an interview in the summer 2017 issue of Entrepreneur Startups.
Subject ideas to rigorous testing. It’s only good advice if it lends itself to a good experiment. And a good experiment is measurable and replicable.
Test everything. Once you define good advice as something you can test, it takes care of itself.
Learn from smart people. Buy lots of booze for people who like to talk.
Be happy. If you can’t be happy with what you have in the present, then you can never be happy.
Create evangelists. If I win over 1,000 true fans, I don’t need a marketing budget.
Give a shit. You have to give a shit to a level that is a bit pathological.
Insert more absurdity into your life. I think this is a very therapeutic and joy-inducing thing—to have, along with productivity, a very large dose of absurdity.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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Tim Ferris has some of the best quotes. His first book was by far the best. I have found that a lot of his advise and what he does for book marketing is outside the scope of the smaller self-publisher. We need to watch out budget, but still great advise. Do as much free stuff as you can. My personal goal is to get on Bookbub as fast as I can. Add it all up and it can go a long way.