Here are a few wonderful quotes from bestselling author Tim Ferriss on marketing. His advice applies to marketing books as well as anything.
It’s only good advice if it lends itself to a good experiment. And a good experiment is measurable and replicable.
Once you define good advice as something you can test, it takes care of itself.
Buy lots of booze for people who like to talk.
If you can’t be happy with what you have in the present, then you can never be happy.
If I win over 1,000 true fans, I don’t need a marketing budget.
You have to give a shit to a level that is a bit pathological.
I think this is a very therapeutic and joy-inducing thing—to have, along with productivity, a very large dose of absurdity.
Excerpted from an interview in the summer 2017 issue of Entrepreneur’s Startups.
Check out the Tim Ferriss infographic here: http://bookmarketingbestsellers.com/tim-ferriss-on-building-business.
Note: There were two small glitches in the Lumen5 video that I did not catch. It would have taken me 20 minutes or more to fix those glitches so I left them in. Can you find them?