TrackMaven released a report today that analyzed 1,423 Twitter accounts and over a million tweets.
This report reveals eleven things that make up a successful tweet. That’s a tweet that is retweeted more often.
Eleven Factors That Drive Retweets
More tweets are sent out on Tuesday, Wednesday and Thursday than other days of the week. Tweets during the weekend are half those during the week. — Click Here to Retweet #1
Tweets on Sunday get more retweets — an average of 0.168 retweets, more retweets than any other day of the week. — Click Here to Retweet #2
More tweets are sent out during the middle of the day than any other time of the day, peaking at noon Eastern time. — Click Here to Retweet #3
Retweets peak in the late evening hours with the highest percentage of retweets occurring between 10 and 11 p.m. Eastern time (0.194 retweets on average per 1,000 followers). — Click Here to Retweet #4
More hashtags result in more retweets. 5 hashtags and 11+ hashtags get the most retweets. — Click Here to Retweet #5
If you use @ mentions in your tweets, you’ll get the maximum number of retweets with 4 or 6 mentions (with a dramatic drop off with more mentions). — Click Here to Retweet #6
You’ll get more retweets if you place a link near the end of your tweet. — Click Here to Retweet #7
Tweets with images get 3 times as many retweets as tweets without an image. — Click Here to Retweet #8
Ask for the RT. If you want retweets, ask for the retweet (not an RT). — Click Here to Retweet #9
The more exclamation marks, the more retweets, with 9 exclamation marks getting the most retweets. — Click Here to Retweet #10
ALL CAPs tweets get 4 times as many retweets as lowercase tweets. Many social media experts recommend that you don’t shout (that means using ALL CAPS), but this survey result obviously suggests that ALL CAPS actually produce better results (at least in regards to the number of retweets). — Click Here to Retweet #11
One final note about @mentions: If you begin your tweet with @name, your tweet is only visible to those people who follow both you and the person targeted by the @mention. On the other hand, if you begin your tweet with a period and then with the @name, your tweet will be seen by all your followers.
Check out the infographic featuring this report at http://infographicaday.com/trackmaven-how-to-get-more-retweets.
And check out the full report at TrackMaven Retweet Report.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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