In a short 7-minute interview with Jeff Walker, Dean Jackson reveals his simple 2-step process to sell high-end events with a single email or Facebook post. Dean regularly sells out his events (costing anywhere from $5,000 to $20,000).
You can use these same two steps to sell books, webinars, workshops, memberships, services, coaching, and more, regardless of the price.
Step One: Do 150 hours of podcasting, blogging, videos, or other content creation to create a community that knows, loves, and trusts you.
Step Two: Announce your event via a Facebook post or email alert to your community.
That’s it. Build trust and credibility with good content consistently delivered. And then announce a great opportunity to those who eagerly follow you.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.