Book Marketing Success Podcast #1: Ernie Zelinski and the AARP
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Persistence Pays in Getting Great Publicity

Book Marketing Success Podcast #1It took Ernie Zelinski 10 years, but he finally got the AARP (American Association of Retired People) to mention How to Retire Happy, Wild, and Free in their September 2014 issue of The AARP Bulletin.

What made this difficult and special in the end is that the AARP is a competitor of his since they publish many retirement books in conjunction with well-known publishers such as Wiley.

Check out AARP’s 6 Retirement Books You Should Read Nowhttp://www.aarp.org/work/retirement-planning/info-2014/retirement-books-photo.html#slide8

This mention in The AARP Bulletin generated between 10,000 and 15,000 extra sales of the print edition of How to Retire Happy, Wild, and Free with an extra profit of between $50,000 and $75,000 to Ernie.


Listen in on the second podcast here: Book Marketing Success Podcast #2: An Amazon Bestseller Story!

Jim Watkins: On Persistence

A river cuts through rock, not because of its power, but because of its persistence. — Jim Watkins


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About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. — .


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