Using Postcards and PostIt Notes to Market a Book
For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere.
The post office was the best place: bored people standing in line waiting for their turn. In Houston, those lines were typically long and you stayed there for a while, so everyone received a postcard!
The next thing Dawn did — the best, cheapest marketing strategy she had ever come up with — was to have a Post It note custom printed that said:
“Thank you for purchasing The Puppy Baby Book. Please help me spread the word by sharing this postcard.”
When Dawn started her campaign with the Post It note and the postcard, she started getting steady sales. Many of her sales came through Amazon.
Over a three-year period she received purchase orders from Amazon on a weekly basis. Sometimes the purchase order was for only one or two books, but over time the quantity of books changed. She received numerous purchase orders for 10, 15, or 20 books!
In addition to the above postcard marketing, she also include postcards of her Hot Chocolate mystery series in every book that went out the door.
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