David Perozzi, the producer of Anderson Cooper’s daytime show (http://www.andersoncooper.com), offers 13 tips on getting your national TV pitches noticed.
Check out his tips here (excerpted from an interview with Arielle Ford):
1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star when pitching. At the beginning, prepare to help the producers in every way you can.
2. Research the show. Know the audience, the people who watch the show. Each show has a different audience. Each day part in TV land is different.
“If you’re pitching a morning show, for instance, your story should appeal to stay-at-home moms and seniors, who are most likely to be home during the day.”
3. Short is good. Punchy is better. Sexy is always good.
Keep your pitch to one page at best if sending a letter. 5 sentences or less if making a phone call.
4. Follow-up is key. Major media require repeated follow-ups. You have to be aggressive, but not a stalker. It’s a fine line.
As David notes, “Be the squeaky wheel.” Get attention with your pitch, and then follow up by email or phone multiple times.
5. Work the system. Start by approaching the booking department. But also remember to pitch the show’s producers.
As David notes, “The more points of contact you have, the better your chances of getting on air.”
6. Cultivate the assistants. Senior producers have less time to look at your pitch.
It’s far more likely that the assistants and associates will take more time to consider your pitch. Treat them with respect. Never overlook them.
7. Give them an exclusive. Major TV shows seek to offer fresh stories, so pitch them original stories. Pitch unique stories to each show you are approaching. Avoid generic or boilerplate pitches.
8. Don’t overexpose yourself.Don’t tell the producers about all the other shows you are pitching or have been on. It’s a “real turn off” and makes you look overexposed.
If they ask for the shows you’ve been on, then share. Of course, the shows you’ve been on should be listed somewhere on your website media pages.
9. Share videos only if jaw-dropping. Don’t add video to your pitch unless it’s stunning.
As David notes, “If your video is even vaguely lackluster, it may weaken, or even kill, your pitch.”
10. Looks are important. TV is a visual media. How you look will matter. If you don’t include photos with your pitch, producers will likely Google you to see how you look. So make sure the photos on your website and social media profiles are TV worthy.
As David notes, “People have to really be presentable and articulate and front the project in a compelling and attractive way.”
11. Rejection happens. Keep it in perspective. A rejection can often simply mean “not right now” or “not for our show.”
As David points out, “It’s not uncommon for a producer to forward a good pitch to the producer of another show that may better fit that particular story.”
12. Producers are people. Like you, they’re just doing their job. But note: They want good stories to present to the people above them. They want the show to work.
As David adds, “They want to have meetings about your book. It’s just a matter of how it’s pitched and if the content you’ve written is the right content for their particular outlet.”
13. Have a good time. Pitching can be hard work. It can be fast and furious. Focus on your actions. Present a good pitch. Don’t worry about the results.
As Arielle points out, “It is, after all, just television, which means the opportunities, while rarely timeless, are always abundant.”
Check out Arielle Ford’s full interview with David here: http://www.huffingtonpost.com/arielle-ford/book-marketing-tips_b_1082213.html.
Everything You Should Know about Publicity, Publishing, and Building a Platform — If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for many bestselling authors, including Jack Canfield, Mark Victor Hansen, Debbie Ford, Deepak Chopra, Neale Donald Walsch, etc. Only $497 for Gold or $997 for Platinum.