Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense.
In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family.
Now, customers are broadcasting their experiences on social media to the online world, amplifying the impact of your company’s interactions.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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