John Kremer’s Book Marketing Tip of the Week: September 27, 2013

John Kremer’s Book Marketing Tip of the Week

September 27, 2013

In this issue . . .
– A Billboard for a Book
– Blog Posts and Articles on Marketing Books
– Quick Book Marketing Tips
– Alexa 400,000 or Bust . . .
– Join in on The Book of Afformations World Tour
– Bloggers Needed to Review The List by Martha Carr

A Billboard for a Book
Here’s a story from one of my newsletter readers:

I took a swing for the fences purchasing a billboard in the desert on the road from Phoenix to LA to alert people about my book, Phoenix to LA. LAObserved news website picked up the story. The jury is still out on whether the sign is producing the sales results to pay for it! Ha. — Marty McMorrow

Billboard for a Book

You can read more about his billboard story here:

Blog Posts and Articles on Marketing Books
Here are a few useful blog posts on social media, book marketing, website creation, and indie bookstores.

The Dos and Don’ts of Pitching Journalists on Social Media –

12 Marketing Stats about Facebook for Business –

A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out – and it always does – then you will sell few additional copies. #bookmarketingtip #books #ebooks –

Social Media Infographic: How to Create Perfect Social Media Posts –

15 Crucial Factors for Every Website: A Checklist You Should Use Monthly –

Over the past decade, Indie bookstores closed at an alarming rate until about 2005. Then, over time, the numbers slowly started creeping up leading to positive growth in 2012. While this data represents that growth visually, it is taken from American Booksellers Association membership rolls which might not reflect the true number of indie bookstores. –

Social Media Cheat Sheet for the Top Nine Social Networks for Business –

Book Marketing: How to Sell Multiple Copies of a Book –

Quick Book Marketing Tips
Quick Book Marketing Tip: Writing a Pitch Letter – Book Publicity: How to Write a Pitch Letter – #publicity #PR #bookmarketingtip

Quick Book Marketing Tip: Help Book Authors You Love – 50 Ways to Help a Book Author You Love – #books #ebooks #authors #authorlove

Example from Stuart Gustafson: Seattle-based friends Patty and Dan now have two boxes (44 each) of my novel I to take to Cabo for animal shelters — Los Cabos Humane Society and El Ranchito Animal Shelter. Thanks for good friends willing to go out of their way to help! (No, the animals can’t read — the books will be sold and the money used to maintain shelters, buy food, medicine, etc.).

Quick Book Marketing Tip: Marketing Poetry – The key to selling poetry books is to build a following by doing live readings of your poems wherever you can.

For online marketing, don’t worry about social networks. Search for various poetry websites where you can submit samples of your work. Also look for poetry websites that feature authors reading their poems, especially those that feature Google Hangouts. More: #poets #poetry #books #ebooks #socialmedia #bookmarketingtip

Alexa 400,000 or Bust . . .
During the past week, I’ve visited dozens of author websites and not one of them was rated higher than 1 million on (which is a relative measure of the amount of traffic websites get). That’s sad.

If you are not getting traffic, you’re not going to sell books. You need traffic to your website. Here are two ways that you can get that traffic:

1. Do a virtual book tour. Discover how to get traffic effectively by taking the Relationships Matter Marketing course. Details at:

2. Work the Alexa 400,000 or Bust program. There are two ways you can work this program:

First, you can do it yourself by acting on the 10-step program outlined in John Kremer’s $22 Alexa 400,000 or Bust ebook. Order by clicking here:

Or you can pay me to do the program for you: $400 for the 40-day program. You can order my 40-day service here:

You Can Still Join in on The Book of Afformations World Tour
I’m working with Noah St. John to promote his new book, The Book of Afformations®. Amazon placed an advance order of 10,000 copies of his book. That’s how much Amazon thought about his prospects.

Noah is organizing The Book of Afformations World Tour during the days between October 7 and October 31st. If you’d like to be part of this tour, email me at, and I’ll let Noah know you want to help.

Note: All participants in this World Tour will get promotion to Noah’s network of 100,000 fans and followers as well as a permanent link back to their site from That’s just Noah’s way of saying thanks for helping him get the word out.

Bloggers Needed to Review The List by Martha Carr
Author and nationally syndicated columnist Martha Carr is looking for authors and bloggers to review her latest novel, The List: the first in the Wallis Jones Series set for a November 29th release. If you have a blog and you’re interested in reviewing The List, contact her Director of Marketing, Louie Carr at

Inspirational Quote
When the world says No No No, and suddenly you hear a Yes, go towards that Yes as hard as you can. — Caterina Fake, Flickr co-founder

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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