Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books.
Nugget #1: Speaking is a great way to build a buzz around your book, product, or service.
Nugget #2: Word of mouth accounts for 80% of sales of your book, product, or service.
Nugget #3: If you are just getting started on your speaking career, go local first.
Nugget #4: Speaking begets more speaking.
Nugget #5: Your mindset should be about sharing, not selling.
Nugget #6: Your tribe building starts with fan #1.
Nugget #7: Re-purpose your content to reach your audience in the way that they like to consume content (text, audio, video, or online).
Nugget #8: Don’t be stingy with your content.
Nugget #9: If content is king, packaging your content is queen.
Nugget #10: Marketing is love.