Mobile Marketing Stat of the Day
65% of all emails in the U.S. are opened on a tablet or smartphone.
Source: U.S. Consumer Device Preference Report by Movable Ink
Tip: Be sure your emails are designed to open well in smartphones and tablets, or you will be missing a big part of your audience.
Also be sure that any links in your emails point to mobile-optimized web pages or, again, you’ll be missing a big part of your audience.