Mobile Marketing Stat of the Day: 65% of all emails in the U.S. are opened on a tablet or smartphone. Source: U.S. Consumer Device Preference Report by Movable Ink
Tip: Be sure your emails are designed to open well in smartphones and tablets, or you will be missing a big part of your audience.
Also be sure that any links in your emails point to mobile-optimized web pages or, again, you’ll be missing a big part of your audience.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.