Podcast: How to Create and Promote Viral Videos
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Do you want to know how to create and promote viral videos? Do you wonder what it takes for a video to go viral?

Listen in to this interview between Michael Stelzner and Mark Malkoff for this episode of the Social Media Marketing podcast.

Follow these steps to create and promote your video:

Stand out

Be original. Don’t copy others.

Use the resources you have or can create easily.

Have a brainstorming session with people you trust.

Put videos up once you have had advice from others.

Really think about who your audience is.

Do your research and then try to get to those people.

In this podcast Mark describes how he targets who should receive promotions for his new videos. For example, The Huffington Post, CNN, and Fox News. He finds that personally emailing individual journalists with a great headline helps grab attention.

Here are a few videos Mark created that went viral:

In the above video, he consumed something at all 171 Starbucks locations in Manhattan in less than 24 hours. This video has had 422,000 views in a little over four years.


This is the first video in a series that Mark created for IKEA. This particular video has had 144,000 views in five years. The entire series has had 1.8 million views.

For the entire interview transcript and further information, check out http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-love-mark-malkoff.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. — .


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