Werner Herzog: Advice on Creating Great Content

The following pieces of advice from director, screenwriter, and actor Werner Herzog are featured on the back cover of this book: Werner Herzog: A Guide for the Perplexed: Conversations with Paul Cronin.

Always take the initiative.
There is nothing wrong with spending a night in jail if it means getting the shot you need.
Send out all your dogs and one might return with prey.
Never wallow in your troubles; despair must be kept private and brief.
Learn to live with your mistakes.

Werner Herzog on Creating Great Content: Always take the initiative. There is nothing wrong with spending a night in jail if it means getting the shot you need. Send out all your dogs and one might return with prey. Never wallow in your troubles; despair must be kept private and brief. Learn to live with your mistakes.

Expand your knowledge and understanding of music and literature, old and modern.

That roll of unexposed celluloid you have in your hand might be the last in existence, so do something impressive with it.

There is never an excuse not to finish a film.

Carry bolt cutters everywhere.
Thwart institutional cowardice.

Ask for forgiveness, not permission.
Take your fate into your own hands.

Learn to read the inner essence of a landscape.
Ignite the fire within and explore unknown territory.

Walk straight ahead, never detour.
Maneuver and mislead, but always deliver.

Don’t be fearful of rejection.
Develop your own voice.
Day one is the point of no return.

A badge of honor is to fail a film theory class.
Chance is the lifeblood of cinema.
Guerrilla tactics are best.

Take revenge if need be.
Get used to the bear behind you.

Excerpted from the back cover of Werner Herzog: A Guide for the Perplexed: Conversations with Paul Cronin.

There are many good books out there which do a fine job of teaching you something new. There are great books that compel you to change your behavior, or take up a new hobby. And then there are extraordinary books which can potentially change the course of your life. This is such a book. — Dr. Ali Binazir

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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